Black hat practices intention at manipulating internet search engine algorithms employing strategies in opposition to online search engine tips. the most typical black hat techniques involve key phrase stuffing, cloaking (hiding search phrases in code making sure that users don’t see them, but search engines like yahoo do), and buying back links.

Hubbard explained his grandfather like a "wealthy Western cattleman", but modern day information show that Hubbard's grandfather, Lafayette Waterbury, was a veterinarian, not a rancher, and was not rich. Hubbard claimed being a "blood brother" with the Native American Blackfeet tribe, but Hubbard lived over 100 miles with the Blackfeet reservation